Visual Designer & Illustrator

In a black-and-white world, colour is a choice

I design brands and visuals with character, story, and intent. For people who want more than something that just looks nice.

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Pixel art of a woman with dark wavy hair, red glasses, and a red shirt, standing against a blue background.

Brand design, visual libraries, and illustration — but as one connected system.

I help you define your story, design your visual language, and build a brand with real personality.

Woman with curly hair, red glasses, and headphones around her neck smiling while using a smartphone in a cafe or restaurant.

Hi! 👋

I’m Nivedita, a visual designer and illustrator who loves building brands with character.

I started my career in design agencies in India, and I’m now based in the Netherlands. Over the last six years, I’ve worked with legacy brands, growing startups, and homegrown businesses. Each with very different needs, audiences, and stories.

I help brands build visual libraries that feel intentional and alive from colour stories and illustration styles to systems that actually hold together as the brand grows.

Want to grab a coffee?

I don’t always fit in a box, but I do build systems that do.

I work across brand identity, visual systems, illustration, and design for digital and print.

Take a look at the some of my projects:

Brand design & visual libraries

Illustration & graphic storytelling

Social Media management

Print, Publishing & Zines