It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

I was teamed with Ruth, a UX researcher. We were tasked with going out onto the streets to gather the public’s ideas about what constitutes a meaningful encounter.

Our first street interview revealed that people prefer talking about their loved ones rather than themselves. It also highlighted a shared human experience—the presence of someone special in our lives unites us.

Building on our takeaways, we planned a street installation where we invite strangers to record a message for someone special in their life. This message is then played for the next stranger, creating a chain of shared personal connections.

The results exceeded expectations. People ended up relating to complete strangers, and no matter how different they were, their appreciation for special people created a connection. This resulted in a chain of meaningful experiences.

Unarguably, the best and coolest part was seeing our takeaways translated into one of the installations at DDW ‘24. I had the pleasure of volunteering as a host and witnessing people interact with all our creations. Later that week, I made an unexpected friend while engaging with the exhibition, and we’re still in contact today. One interesting takeaway was observing how a common topic could inspire so many different experiences—not only influenced by the people surveyed but also shaped by those behind the project.
Thank you!
And, of course, I would like to thank the team at Muzus and everyone who participated in the workshop. The project wouldn’t have progressed so smoothly without the incredible people behind it.