Work with TATA Consumer Products (TCP)

During my time at Pink Lemonade, I worked closely with TATA Consumer Products (TCP) for over three years. What began as a few internal communication projects gradually evolved into a trusted and long-term partnership.

I played a key role in strengthening the client relationship and expanding the scope of collaboration. Our work together included a wide range of internal campaigns such as:

• Concord (supporting their international teams during a major data restructuring)

• Nutrition Week awareness campaigns,

• Cybersecurity alerts,

• Celebration mailers, and

• Contest announcements.

  Since each campaign had its own goals and messaging, every project was approached with a unique visual style tailored to the context and audience.

  Thanks to the strong rapport and consistent results, TCP began to involve us in more complex and high-visibility projects. This included contributing to their sustainability report, designing microsites, and eventually collaborating with the Tetley UK team on international communication efforts.