My name is Nivedita.

I believe good design is a form of translation — from ideas to visuals, from feelings to form. At its core, design isn’t just about looking good; it’s about understanding people. To design well is to know your audience, and to speak in a language they intuitively understand.

For me, design is a storytelling tool. Whether it’s a brand identity, a mural, or a children’s illustration, I approach every project by asking: 

What story are we telling? and Who are we telling it to?